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Zest for Yoga Website


April 2023

Project type



London, UK

For this project, I was tasked with creating the tagline and introductory copy for the Zest for Yoga landing page.

My main objective was to create copy that conveyed the unique benefits of practising with this teacher whilst outlining the diverse range of services on offer in a clear and concise way.

To accomplish this, I conducted research on the teacher's background and personal philosophy. I then used this information to craft a tagline that succinctly captured the essence of her teaching style, followed by an introductory paragraph that highlighted what was on offer.

I also interspersed the copy with testimonials from satisfied students which served to reinforce the teacher's message and approach, lending credibility and authenticity to the copy.

The end result was copy that accurately reflected the teacher's experience and approach, and effectively communicated her message to potential clients.

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