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Amazon Alex Ad Copy (Spec Piece)

Project type

Ad Copy


September 2022


London, UK

This is spec piece of promotional copy for Amazon Alexa.

The tone is designed to be approachable and engaging, encouraging readers to feel as though they're having a conversation with a helpful friend rather than being sold a product.

The copy acknowledges the challenges of a busy lifestyle and offers a solution in a light-hearted way. It also includes playful touches, such as suggesting Alexa tell a joke to guests and bidding users "nighty night" at the end, to add a touch of humour and warmth to the overall tone.

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