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Toyota Highlander Excel (Spec Piece)

Project type

Advertising Copy


September 2022


London, UK

This is a spec piece for the Toyota Highlander Excel SUV car.

The copy highlights the many features and benefits of the vehicle while encouraging readers to embrace the open road and enjoy the driving experience.

The tone is of the copy is confident, aspirational and reassuring, addressing the concerns of drivers who prioritise safety and eco-friendliness.

The language used is straightforward and accessible, making it easy for readers to understand the various features and benefits of the Toyota Highlander Excel.

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