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Advertising Feature (Spec Piece)

Project type

Advertising Feature


November 2022


London, UK

This is a spec piece for a Yoga Matters advertising feature.

The copy offers solutions for adapting one's yoga practice to the changing season, specifically in the fall. It provides tips for slowing down and focusing on softness and inward reflection, which can help promote relaxation and ease tension in the body and mind.

The tone of the feature is informative and calming, and the language is gentle and encouraging, suggesting that slowing down and tuning in to the body's needs is a natural response to the changing season.

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